Acid Mine essays

Acid Mine essays For hundreds, even thousands of years, human beings have mined for metals and stones, and with the advent of greater technology as well as greater needs, the demands for these resources continue to grow. While these resources benefit our lives in many ways, the effects of mining can be detrimental, and one such effect is the topic of this essay, acid mine drainage (A.M.D.). The causes of A.M.D. will be discussed, along with some of the physical and biological problems associated with it. Some prevention and remediation treatments will also be considered. Acid mine drainage refers to water (leachate, drainage or seepage) that has come into contact with oxidised rocks or overburden that contains sulphide material (coal, zinc, copper, lead). (Keller, 2000; U.S.G.S.; U.S.E.P.A., 2002). A common sulphide is pyrite, or iron disulfide (FeS2), and throughout this essay it will be pyrite that will be the primary sulphide considered. Acid mine drainage is not a new phenomenon, early mining techniques utilized gravity to avoid water pooling, resulting in the water becoming polluted by acid, iron, sulphur and aluminium (U.S.E.P.A., 2002). It is most commonly associated with coal mining, especially with soft coal, coal that has high sulphur content. The pyrite that is present in coal seams will be accessible after surface mining when the overlying surfaces are removed or in deep mines that allow oxygen access to the previously inaccessible pyrite-containing coal (D.E.P. 1, 1997). After pyrite is exposed to air and water, sulphuric acid and iron hydroxide are formed, creating an acidic runoff (D.E.P. 1, 1997; 2 2002). When the water comes into contact with the pyrite, the chemical reactions that take place causes the water to increase in pH which will dissolve heavy metals which stay in solution. However, when the pH levels reach a certain stage, the iron can then precipitate out, coating sediments with the characteristic yellow, red or orange...

Free Essays on Air Triaffic Control Stress

Abstract Many Air Traffic Controllers have stress related problems dealing with work. Some may be due to long hours, organizational structures, or operational aspects. This paper will show if stress levels will lessen with the upgrades of facilities therefore creating a safer flying environment. Going from unreliable analog radar system to a dependable digital radar system, my prediction is that upgrading to a more advance facilities with reliable radar systems will lessen stress levels. Stress is considered normal amongst the controllers that my research will be conducted on, but a better environment has been put into place to change this. My experiment will be conducted in Moody AFB Rapcon, which has recently upgraded facilities. Using prior conducted experiments and surveys along with comments, this paper will explain my findings and analysis of my experiment. Facilities Before 2003 Moody AFB radar approach control has been controlling traffic analog radar systems. While controlling in these conditions air traffic controllers have managed to keep aircraft separated and operations going for longer than the equipment was expected to be in use. Management inquired on new digital radar systems (STARS) that would reduce the likeliness of radar outages and separation errors. These new digital systems produced my Raytheon was to come with three radar feeds that would prevent the instance of radar outages, collision alerts to prevent mid-air collision, estimated time arrival system programmed within the scope, and many other features that prevent human error and likeliness of aircraft accidents. Older facilities’ still using analog feeds only have primary targets with data tags and handoff capabilities to other facilities making the controllers duties more tedious and involves a lot more awareness of pilot and human error causing safety hazards. Along with this outdated system its facility is also old and run down. ... Free Essays on Air Triaffic Control Stress Free Essays on Air Triaffic Control Stress Abstract Many Air Traffic Controllers have stress related problems dealing with work. Some may be due to long hours, organizational structures, or operational aspects. This paper will show if stress levels will lessen with the upgrades of facilities therefore creating a safer flying environment. Going from unreliable analog radar system to a dependable digital radar system, my prediction is that upgrading to a more advance facilities with reliable radar systems will lessen stress levels. Stress is considered normal amongst the controllers that my research will be conducted on, but a better environment has been put into place to change this. My experiment will be conducted in Moody AFB Rapcon, which has recently upgraded facilities. Using prior conducted experiments and surveys along with comments, this paper will explain my findings and analysis of my experiment. Facilities Before 2003 Moody AFB radar approach control has been controlling traffic analog radar systems. While controlling in these conditions air traffic controllers have managed to keep aircraft separated and operations going for longer than the equipment was expected to be in use. Management inquired on new digital radar systems (STARS) that would reduce the likeliness of radar outages and separation errors. These new digital systems produced my Raytheon was to come with three radar feeds that would prevent the instance of radar outages, collision alerts to prevent mid-air collision, estimated time arrival system programmed within the scope, and many other features that prevent human error and likeliness of aircraft accidents. Older facilities’ still using analog feeds only have primary targets with data tags and handoff capabilities to other facilities making the controllers duties more tedious and involves a lot more awareness of pilot and human error causing safety hazards. Along with this outdated system its facility is also old and run down. ...

Access to Treatment and Quality Care Research Paper

Access to Treatment and Quality Care - Research Paper Example The paper concludes that the problems that individuals are facing on accessing mental health services are persistent problems that have to do with different forms of unstable payment systems. Unlike other illnesses, mental disorders face massive inconsistency and subjective limitation in insurance coverage. The quality of the care that is provided will vary between the insurance providers and knowing the differences and the similarities and the rap preview to the impact in both sectors will help us to determine the strengths and weaknesses. Once we determine the attenuating circumstances in one of these mental health treatment sectors, it will ease the road for professionals to work on it and find a way to bridging the gap. The non-profit public mental health care refers to services operated by government agencies; for example, state and county mental hospitals, and services that financed with various government resources such as Medicaid. The Community Mental Health Services Block Grant a Federal-state program that finance health care services for individuals, who are poor and disabled, and federal health insurance program primarily for older Americans and people who retire early due to disability (Heyman 2001). Mental healthcare coverage is a very controversial topic especially in the United States. Many attempts have been made beginning in the twentieth century to provide a universal healthcare coverage to all those Americans who were not insured but most of them ended up in failure due to the influence of some groups, like doctors, who saw it as a way of curtailing their freedom to practice in the service of their patients. Wynia (2007), states that many of the early efforts to provide discounted healthcare were pressured out of existence by physician groups but the rising cost of healthcare has made it a mandatory issue to be

Strategic Audits of Delta Airlines Research Paper

Strategic Audits of Delta Airlines - Research Paper Example Delta exists to include people of different diversities, religions, races, education, sexual orientation, gender identification, family status, geographical regions, citizenship, and styles of communication, socioeconomic background, skills, knowledge and much more. It is a great supporter of local organizations which focuses specifically on wellness and social health. For instance, Delta airlines has sponsored Cancer Society in America, Carter Center, Breast cancer centers, Network for Children Miracle, St. Jude Children Hospital, Humanity Habitat and much more (Datamonitor, 2010). Delta also is effective in supporting community-based organizations. For instance, the museums that enlighten, inspire, and exhibit people to make them important and enhance the betterment of this world is in partnership with Delta airlines. Other partnership includes Current partnerships include the Tribeca Film Festival, National Black Arts Festival, the Atlanta Symphony Orchestra, the Minnesota Orchest ra, High Museum of Art, Fox Theatre, Guthrie, and many more partners (Datamonitor, 2010). The objectives are in consensus with each other and they resonate well with the mission and external environment. For instance, Delta is involved in community activities which fulfill one of its missions.Delta airline is a company that strives to promote a culture that includes all the members in all levels of the operational environment. In addition, the management at the top acknowledges any level of contribution of all the stakeholders.

Media communication - reputation of an organization Essay

Media communication - reputation of an organization - Essay Example Many organizations are now realizing the importance of having a successful public relations specialist. For example, a well managed and informed public relations representative can maximize profits and strengthen a company in a weak economy. (Bureau of Labor Statistics, U.S. Department of Labor, 2006, August 4). How can a public relations representative implement their use of mass communications into their program for overall success and positive outlook for a well managed, sustained and informed public relation A public relation practitioner's job is very broad based and competitive. They have to do more than just inform and educate the public about the company or organization that they represent. (Public relations, 2006). They must understand the needs and wants of their target audience so that they can reach their audience through their various forms and strategic usage of marketing, advertising, and promotions. They may work for and represent governments, large organizations and companies, the media, political campaigns, employees, investors, and celebrities, just to name a few. How can a public relation practitioner implement the use of good marketing skills into their public relations program What factors are involved for successful marketing Public relations practitioners use advertising and sales promotions to support their marketing efforts. They must understand who and what their target market audience is so that their message will catch their attention. The target market audience is a particular group of people that will benefit the most from a particular good or service. A company or organization must cater their promotions, marketing, and advertising schemes to this audience by understanding their overall needs and wants. A good public relations practitioner must realize the importance of successful marketing strategies. Their objective is to move their target market along various stages. Each target market audience must complete these stages: unawareness, awareness, belief/knowledge, attitude, acquisition intention and finally to acquisition. Only then can a marketing, advertising, and promotional strategy become effective. (Public Relations, 2006). Advertising and promotions are two key elements used for success in marketing goods or services. These two elements exist in various mediums. What are the various mediums used in advertising, and how does a public relations practitioner use it these to best benefit their company/organization Advertising is a marketing strategy that involves the use of numerous varieties of media forms to grab the consumer's attention to their product or service. Successful advertising should be persuasive and informational enough to influence the target audience's behavior or thoughts about what is being advertised. It can be used to sustain and develop an overall image to the public. Forms of media items that inform the consumer or client about the goods or services generally will work the best. A company or organization's name, slogan, and/or logo are very important to its image, and therefore, any media attention or promotions should be centered upon them. (Humphries, 2003). Certain forms of advertising are becoming more and more expensive, so most of all practitioners aim at free positive publicity through numerous advertising forms such as through

Mcdonalds Corporation Is Listed In The New York Marketing Essay

Mcdonalds Corporation Is Listed In The New York Marketing Essay Introduction: In this coursework, I would like to talk about the famous worldwide brand McDonalds Restaurant. The reason I chose this brand for my marketing strategy and marketing planning coursework is the best known brand worldwide and the powerful marketing strategy applied through all over the world. In this chapter Id like to explain the company profile, aim of this coursework, overview of the coursework. In the chapter 2, Id like to explain the learning outcomes of Strategic marketing. Finally there is a conclusion and recommendation chapter followed by references. Company Profile: McDonalds Corporation is listed in the New York Stock Exchange, USA (NYSE: MCD) is the global company headquartered in Illinois, USA. McD (McDonalds) is the biggest chain of fast food restaurants in the world. McD serves about 60 million people every day. McDonalds sells various flavours of burgers, fries, soft drinks, desserts, chicken products worldwide. McD is founded by Maurice McDonald and Richard in 1940 in California. Ray Kroc is the person who founded the McDonald corporation. Presently, McDonald has 31,200 locations in 120 countries worldwide with the staff force of 1,702,000 in 2009. James skinner is the CEO and Chairman of McDonald. McDonalds revenue in 2009 was US$24.2 billion. Mission and Vision of McDonald: McDonalds mission is to be our customers favorite place and way to eat. McDonalds global operations are structured a common worldwide marketing strategy named plan to win focusing the marketing mix of the organisation which includes the prominent Product, Price, Place, Promotion and People. McD is dedicated to develop their business worldwide and increasing the value of consumers experience in stores. Aim of the Coursework: The aim of this coursework is to explain the marketing strategy and marketing plan of McDonalds. For this aim we should identify the marketing planning process of McDonalds, PEST analysis, SWOT analysis, Ansoffs product-growth matrix, marketing mix of thee company. These are the objectives of the coursework. Overview of the coursework: In the chapter 1, I would like to introduce about the company profile and the objective of this case study. In the chapter 2, I would like to talk about all the learning outcomes which is covered in the Strategic marketing course. The learning outcome1 is all about understanding how the marketing plan supports the strategic objectives of the organisation (McDonalds). In this chapter I would like to include the marketing planning process, key planning questions of the marketing planning process followed by marketing audit of the company which is macro environment (PEST analysis), task environment and the most important concept of marketing strategy SWOT analysis of McDonald followed by Ansoffs matrix. In the learning outcome 2, I would like to explain about the marketing mix of McDonald. This part explains the construction of the marketing plan which is the second learning outcome of the course. This will be explained by 6Ps of marketing mix which are product, price, place, promotion and people and process. Product life cycle stage is also the vital part when we talk about product in the marketing mix. This will be explained in this part. Also I will include the main four important questions about action programmes followed by controlling the action programme. In the learning outcome 3, most of this part will talk about market planning implementation, four step processes for marketing control, barriers to implementation and finally evaluation and review of the marketing planning. In chapter 3, there will be recommendations and conclusions of this coursework followed by references and reflective diary. Chapter 2: Learning Outcomes Introduction: In this chapter, well see the learning outcomes of this course Strategic Marketing. There are three learning outcomes covered in the coursework. 2.1 Learning Outcome1: Understand how the marketing plan supports the strategic objectives: In this learning outcome1, Understand how the marketing plan supports the strategic objectives of the organisation. In this coursework, the researcher took McDonalds as the corporation. The objective of the corporation is to satisfy the customer needs with their products. Customer has to choose McDonalds as the favourite place to eat. For this, the marketing strategy of the company should support to achieve the objective of the company. There are various marketing theories and concepts will be explained here in this chapter. The marketing objective of the organisation, marketing planning process, key marketing planning questions followed by PEST analysis, task environment, SWOT analysis of the organisation and Ansoffs matrix. 2.1.1: Marketing Strategic objectives of McDonalds McDonalds sets crystal clear marketing objectives. It then enhances a marketing strategy that would support to achieve the objective of the organisation. Marketing involves identifying consumer needs and wants, and meeting those needs in an excellent route than other competitors in the market. This directly results to create a loyal customer to the organisation. McDonalds marketing objective is to identify the customer needs and satisfy them with their products by giving excellent customer service throughout the world. Apart from this, McDonalds wants to achieve more market share by opening more stores worldwide. They want to be the market leader in the food industry in the American markets. 2.1.2 Marketing Planning process: Marketing planning process is the vital process in the marketing plan. This process consists of many methods with many stages. Marketing planning should identify the business mission of the company. After finding this business mission we need to identify the marketing audit. This marketing audit consists of two methods called internal audit and external audit. PEST analysis is the external marketing audit whereas task environment and SWOT analysis are the internal level marketing audit. Then it leads to strategic thrust to identify what customers want what kind of products, this is explained by Ansoffs product-growth matrix. Then target market and competitor of the company is illustrated in the core strategy. Diagram of Marketing Planning process: Source: Principles and Practices of Marketing by David Jobber (2001) Key Planning questions of the marketing plan: There are five important questions of the marketing plan needs to be answered in the marketing planning process. They are as follows: Where are we now? This means where McDonald is at present scenario in the world fast food restaurant sector and UK fast food business. Where would we like to be? In terms of McDonald, they want to be the market leader in American fast food restaurant business and they want to expand all over the world How do we get there? For McDonalds, they have the well established core strategy for their business development Are we on course? McDonald has the clear objective with high-calibre management, excellent employees with the competencies. All these factors are leads them to achieve their objective. Marketing Audit: McDonalds has a crystal clear marketing strategy which is to focus on excellent customer service with good quality food at faster service. They have created well established foundation of fast food restaurant service. McDonalds is the market leader in fast food restaurants all over the world. McDonalds has spread all over the world with 32000 locations worldwide. They want to capture more market share and they want to satisfy all their customers with fast service and good quality food at cheaper price better than their competitors. To achieve this core marketing strategy McDonalds should identify their internal and external marketing environment of their business. For external environment audit we need to apply the PEST analysis and for internal environment should apply task environment and SWOT analysis. 2.1.3. Macro Environment: PEST analysis of McDonalds: The following diagram shows that the picture of PEST analysis. PEST analysis is the very phenomenal concept in marketing. This concept is used to identify the external environment of the business. When analyzing the external environment of the business then we can easily eradicate the threats of the external. PEST is an acronym of Political, Economical, Social and Technological. Pest Analysis Source: http://www.dreamstime.com/royalty-free-stock-image-pest-analysis-image14771406 POLITICAL FACTORS Global operations might be affected due to different policies enforced by governments Human resource policies are different from country to country. This will affect the human resource policies of McDonalds. In India, there are political policies are against for the fast food and beef related food products. ECONOMICAL FACTORS Due to Financial crisis and economic crisis in Europe and American countries there are lot of negative growth in business in terms of revenue and profits. Due to volatile stock markets all over the world, the stock prices of McDonalds are heavily plummeted Due to increase of VAT in UK the sales going to drop down. This affects huge loss in revenue Interest rates, Exchange rates also affects the international operations SOCIAL FACTORS Due to health conscious and huge awareness of obesity, there are big threats for fast food restaurants throughout the world Consumer preferences are changing day by day. Due to this, McD needs to introduce many new products TECHNICAL FACTORS Fast services due to increased technical abilities of new machineries Thanks to information technology growth for the fast customer service. Many competitors also involving the same strategy. Task Environment of McDonalds: In the task environment of McDonalds we should have a look on financial data and McDonalds competitors in the worldwide market. Worldwide McDonalds Ownership The following table shows that the ownership holding by McDonalds worldwide. The total number of stores has been increased from 30497 in 2007 to 32487 in 2009. But this data shows that number of stores owned by McDonalds (direct ownership) has been drastically reduced from 8082 stores in 2004 to 6177 stores 2009. Franchisees list has been increased in the data provided. McDonalds 2004 2005 2006 2007 2008 2009 Number of McDonalds 30,497 30,767 31,047 31,477 31,977 32,487 Franchisees Owned 22,415 22,592 22,884 24,457 25,485 26,310 Direct owned by Company 8,082 8,175 8,163 7,020 6,492 6,177 % of Direct owned by McDonalds 26.50% 26.57% 26.29% 22.30% 20.30% 19.01% Chart: Number of Stores owned by McDonalds and its Franchisees in the World The following table and chart explains the sales revenue of McDonalds worldwide from 2007 to 2008. All these data shows that the sales have been declined in 2009 all these countries than 2008. Due to the economical and financial crisis in Europe, USA was the predominant reason for this sales decline in this period all over the world. Among these countries Europe sales was heavily affected due to this financial crisis in this period. But when compare to 2007 data, 2009 sales revenue data was slightly increased. Worldwide McDonalds Sales Revenue in $m 2009 (US$ Millions) 2008 (US$ in Millions) 2007 (US$ in Millions) Europe 9280 9930 8930 USA 7944 8080 7900 APMEA 4340 4231 3600 other countries 1200 1295 2365 Total 22764 23536 22795 APMEA: Asia Pacific/Middle East/Africa Source: http://www.wikinvest.com/stock/McDonalds_(MCD) Sales Revenue in 2009 by McDonalds and its competitors: The following table and chart shows that the sales revenue of McDonalds and its competitors in the year 2009. This data shows that McDonalds is the market leader in the fast food restaurant sector with the net sales revenue of US$ 22764 million in 2009 compared to its next competitor YUM restaurants holding only US$ 10840 million. There are huge difference about 100% variance between these two biggest fast food competitors. Company Revenues in US$ in Million McDonalds 22764 YUM 10840 Starbucks 9785 Darden 7300 Burger King 2700 Dominos 1490 Source: http://www.wikinvest.com/stock/McDonalds_(MCD) Source: http://www.wikinvest.com/stock/McDonalds_(MCD) SWOT analysis of McDonalds SWOT is an acronym of Strengths, weaknesses, opportunities and threats. This analysis helps to understand the internal and external environment of the organisation. Internally, an organisation can able to reveal its strengths and weaknesses whereas externally they could reveal the opportunities and threats. Hill et al.,(2003) After done this analysis, every organisation should convert their weaknesses to its strengths and match their strengths into the external opportunities. This SWOT analysis is a helpful tool for strategic marketing planning of the organisation. http://hrmadvice.com/assets/images/swotanalysis.jpg SWOT analysis of McDonalds The following table shows that the SWOT analysis of McDonalds. In this table, strengths and weaknesses are internally existed, whereas opportunities and threats are external factors. STRENGTHS International Brand awareness Worldwide market leader in Fast food restaurant sector Strong cash flow financial resources International quality awards Competent skills in their staff force Significant experts in top management WEAKNESSES McDonalds been a 65 years old company. Due to this they should have an innovation in their food products Lack of local country knowledge Since the market leader in the industry, profit might be very less due to tough competition OPPORTUNITIES Entry to international markets with the strong financial resource Excellent brand image worldwide. This creates more business opportunities in international market MA with international competitors Mounting views of customers about fast foods with quick service THREATS Huge competition in the local and international markets Mounting cost of raw material Economic crisis in the world Decreasing power of customer spending Stock prices are plummeted in the stock markets Health conscious about fast foods worldwide 2.2. Learning Outcome2: Understand the construction of a marketing plan In this learning outcome, Understand the construction of a marketing plan explains the detailed marketing mix of the organisation. This concept is predominantly phenomenal for every organisation to meet and satisfy the customer needs. The following concept shows that the marketing mix of McDonalds in worldwide. 2.2.1 Effective Marketing mix of an Organisation: CIM (Chartered Institute of Marketing) defines that the marketing mix is the combination of marketing inputs that affect customer motivation and behaviour. These inputs are 7Ps: Product, price, place and Promotion, people, process and physical evidence. Last two factors are absolutely pertinent to service industries. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWiDk1NJFvreAwx4SvMHDMhfJ7nE4oczjjdGH0FjO6h6TaXCusmCbWgIr2kfT6O0xb-P_KrsIpn8C8ySxEYBjhVoFSZiAEqj2n5LE4PIXJVLGb8oHBsFTwzs03izE0qmyVPh-sHmsFHQM/s1600/Marketing_Mix_Diagram_-_7Ps_L.jpg Source: http://mantra4marketing.blogspot.com/2010_06_01_archive.html Marketing mix of McDonalds Marketing mix is the mix of imperative factors to identify the key customers of the organisation. An organisation has to make sure a mix of these factors implied the customers appeals. Product: When we talk about McDonalds, there are hundreds of food products starting from hamburger, cheeseburger, chicken burger, salads, desserts, corns, ice creams, French fries, coffee, tea, etc., these products are favorites for all kinds of customers. Especially when they create this product mix they should keep in mind that these products are attracted the customers and satisfy their needs and requirements with good quality. Product Life Cycle: http://billyfire.com/images/ProductLifeCycle.gif Source: http://billyfire.com/product-life-cycle.php The imperative process of product life cycle is when the product is reached the maturity stage, then company needs to introduce the new product to compete the market. In McDonalds there are many products are in growth and maturity stages. So they need to concentrate on new product development to capture more market share and compete the other competitors in the market. Price: Pricing strategy should be very clear and affordable by all types of customers. They also need to focus on competitors pricing strategy. Since McDonalds been the market leader of this fast food sector they will compromise the pricing strategy by giving low price products with good quality. Due to the financial crisis all over the world, customers are very conscious about spending power, they dont like to spend enormous money on food products. All these factors lead to reducing the cost of the product for the company. Place: Place is the imperative factor in the marketing mix. Without this factor, organisation cannot be the successful in the competitive market. When we come to the place, that should be easily accessible by all kind of customers. There should be lot of parking facilities and also they should have wheel chair access in their restaurants. Location is the phenomenal for success of every business Promotion: Promoting the business leads to winning in the competition. Without doing promotion, the business can get success in the cutthroat competition. For promotion, McD offers various kind of promotional activities like TV ads, online ads, hoardings, sponsorships, sport activities, social based programs, health care sponsorships. Graham et al.,(2001) suggests that They are following above the line and below the line promotional activities. Instore they are promoting their products by offering BOGOF (Buy one Get one Free), reduced prices, combo offers, etc., McDonalds promotional activities are absolutely better than its competitors. People: People are the main part of successful marketing mix for the success of McDonalds. Their main and core strategy is to satisfy the customer needs with their good quality foods at cheaper rate by providing excellent customer service with soft and friendly approach in the store. All employees are well trained in terms of customer queries and customer satisfaction. If theres a need of training for the employees company never compromise to give the tailored training. Process: Process is also very essential for running the organisation very effectively and efficiently. For this, all the equipments, tills, machineries should be updated. The process should be very quick by serving the customer needs. Customers shouldnt wait for a long time to get their preferred menu. Physical evidence: For the service sectors, physical evidence is absolutely required. How convenient and comfortable is how sales growth is. So, convenient and hygienic environment creates more revenue growth for the business. McDonalds always stick with this effective factor. 2.3 Learning Outcome3: Understand how to promote the marketing plan in support of strategic objectives In the learning outcome3, understand how to promote the market plan to support the strategic objectives of the organisation. In this coursework, the core objective of the organisation is to meet customer needs and satisfy them with the McDs product at low cost with effective and efficient customer service in worldwide markets. 2.3.1 Implementing Marketing plans: Implementing marketing plan is not very easy to achieve. There should be proper planning to achieve the implementation process. There are four step process for marketing control and its implementation. The successful implementation of a marketing plan should address the following Who need to be involved? All the top management and all the employees of the organisation need to involve in the implementation process How should the strategy and plans to be implemented? There are core strategy needs to be identified by the top management What activities need to be carried out? Imperative process of customised training need to be deployed in the organisation What time-frames do the activities need to be completed by? Time frame is designed by the organisation with the help of top management. 2.3.2. Four step process for marketing control: Set Goals: What do we want to achieve? In terms of McDonalds they want to achieve the excellent customer service and they want to capture more market share. Measure the project Performance: What is happening? This means is what is going on currently in the market and in the McDonalds. Evaluate the Performance: Why is it happening? What was the main reason for this performance is happened. Is there positive performance, then management should give more rewards to them if not take some corrective actions. Take corrective action: what should we do about it? What are the corrective actions should we take to ensure the process of planning and implementation. Chapter 3: Conclusion and Recommendations 3.1 Conclusion and Recommendations: From this coursework, we come to know that the McDonalds marketing strategy is pertinent to its core objective of the organisation. This present scenario in the world market, there are customers are not preferred to spend more on fast food products. Also, spending power of customers has been reduced. Keeping this factor in mind, McDonald needs to concentrate on promoting their products in the local market by reducing their prices. Apart from this reason, they need to concentrate on culture of the international markets, procedures and policies followed by these countries and McDonalds put aggressive training to its employees to provide absolutely good service with friendly approach. Since they are the market leader in the worldwide food sector, they need to concentrate to capture more market share and profit and sales volume as well.

Essay --

Otto Boudet Ms. Ramirez British Literature 1600 4 December 2013 The Mind of Thomas Nashe: An Enigma Thomas Nashe is thought to be one of the world’s first picaresque writers. Although he is a picaresque writer, critics have a hard time characterizing his works due to his incoherent literary structure. Thomas Nashe has been pinned as an enigma of the literary community as his writing often portrays multiple writing styles all at once. â€Å"The Unfortunate Traveller† is the epitome of this. It is categorized as a picaresque novel, but it is a gruesome and violent story. The story is almost a paradox itself. Thomas Nashe, born in 1567, lived in the small town of Lowestroft, Suffolk. Not much is known of his early life, other than that his father was a curate and that he was baptized at his father’s church. He went on to study at the University of St. Johns at Cambridge where he acquired his bachelors degree. Little is known on whether his time at college influenced his works. After his time at college he moved to London, where he was hired by the ecclesiastical authorities to write pamphlets and essays in an attempt to discredit a man know as â€Å"Martin Marprelate† (Kinney Page 1). This alias was used by a man who was writing colloquial speeches regarding the episcopacy of the Anglican Church. Nashe might have not been one of the main contributors to the counterattack against â€Å"Martin Marprelate,† but he was able to extract a sort of writing style from the experience. After his excursion with the Anglican Church, his writing became more spontaneous and unstudied (Donno Page 1). This spontaneous and unstudied style was more prominent in his early works such as â€Å"The Anatomie of Unsertantie" and the preface of Robert Greene’s â€Å"Menapho... ...e Unfortunate Traveller.† What angered the writers the most, was the accuracy of what Thomas Nashe was saying, even if it was in a sarcastic tone. Not only did he anger authors, poets, and pamphleteers, but he also angered the British government. Although his jeers were not directed towards the government, Nashe’s use of the atrocities throughout the country was thoroughly disliked. The government believed that his rendition of the gross actions of England’s people would tarnish its reputation. Thomas Nashe is coined with being one of the world’s first picaresque writers. It is quite ironic how after centuries of debate concerning his eloquent pamphlets and gruesome narratives that he is now categorized under a satirical genre. Although he did incorporate this satire and sarcasm in many of works, it seems unjust to confine him to the one genre.